Principles and Practice of Sport Management, Second Edition is the most comprehensive and up-to-date introductory textbook on sport management. It presents a general overview of the sport industry and covers the fundamental knowledge and skill sets of the sport manager. It also provides information on sport industry segments to highlight potential employment and career choices. Updated and expanded, this best-selling text offers a unique blend of information on the foundations and principles on which sport management operates. The authors and scholars who contributed to this book have produced a text that is thorough, practical, and lively, which lays the groundwork for students as they study and prepare for successful careers in sport management.

 

WHAT'S NEW:

 

• The History of Sport chapter includes more areas of sport management

 

• New case studies in each chapter

 

• A retooled Sport Communications chapter now addresses media, the public, and community relations

 

• Two new chapters on Sport Sales and Sport Sponsorship, which recognize the entry-level positions of sales and sponsorship in sport marketing

 

• Numerous new pictures, tables, graphs